Betfair gets a betting application added to App Store

6 May 2010, Milton Shaw, Staff Writer

Online betting exchange Betfair have managed to have a betting application added to Apples iPhone App Store, becoming the first major betting company to do so.

While there are plenty of gambling related applications on the App Store, until the addition of the Betfair app they have all been 'play' money games - in line with Apples no-gambling-apps policy.  This policy is in turn largely prompted by the current UIGEA online gambling regulations in the US.

The Betfair app does not involve casino games, but rather access to their well known betting exchange product, whereby punters can take and lay bets on various events.

According to Charles Palmer who is in charge of Betfair's mobile betting division Apple didn't make them jump through too many hoops before adding product.

“There were no terms and conditions about gambling. We approached Apple with the proposal and our app, showing it does the normal KYC and age verification...We have also added the ability to locate where the customer is. It can tell if you are in the UK or Ireland, and if you’re not, it won’t function. We put that in there as an extra precaution - they didn’t request that.”

This is a major development for not only Betfair, but the online gambling industry generally, signally a potential relaxing of Apples former stringent anti-gambling stance.

 

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