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Mfuse and Probability Pen Deal to Develop Mobile Casino Games

15 April 2009, Milton Shaw, Staff Writer

Mfuse and Probability PLC have come together in a deal expected to bring mobile casino games to thousands of punters the the world over.

Mfuse which counts Sportingbet Founder Mark Blandford amongst its directors is a mobile gambling platform developer and owner of the NOVO Provision and NOVO Transact platforms, which manage the backend account and transaction capabilities for various clients across the many networks and handsets in the mobile space.  Mfuse counts betting giants William Hill, Betsson, Bet365, Sportingbet, Paddy Power and Ladbrokes amongst clients using the NOVO platforms to handle the backend transaction capabilities of their mobile betting service. 

Probability PLC is an AIM listed mobile casino games developer which shot to prominence in May 2008 when they announced the development of blackjack games for iPhone users.  They have a current suite of 30 casino games for handheld devices.

Now Muse and Probability have come together to combine their games and back end platform, in a move that will considerably reduce the time that operators will need to wait to bring mobile gambling services to market.  While previously and developed games had to be integrated into the casinos payment processing systems, now the backend system comes with the games.

While mobile casinos are yet to fulfill their expected potential, Juniper Research still believes the mobile gambling industry will grow from $1.35bn in 2006 to $16.6bn by 2011.

No doubt there are plenty of online casinos wanting a slice of this pie.  But the large investment required to get a mobile product up and running is still restricting the offering to the larger casino operators at present.  All Rights Reserved

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